We recently had the pleasure of interviewing Geisha Garcia, the founder and CEO of GG Communications, and The University of Miami’s Social Media Director.

Geisha is an extremely well-respected voice in the world of social media marketing having helped countless businesses grow their presence online for many years.
She understands what it takes to elevate brands with tailored marketing strategies and an eye on all the latest trends and changes.
We decided to ask Geisha 10 questions which we thought would most help our audience of small businesses looking to grow their social media presence.
Now without further ado, here’s #3 of our Agency Spotlights:
1. What drove you to start GG Communications, and how does your background shape your approach to social media marketing?
I launched GG Communications in the summer of 2020 after spending over 15 years in marketing and creative roles. While I initially freelanced as a graphic designer, it wasn’t until I decided to leverage my 10+ years of social media expertise to help other businesses that I officially established GG Communications.
Today, it’s a boutique social media agency, supported by a team of remote contractors, serving clients in the marketing and creative industries. In addition to running the agency, I also serve as the Social Media Director for the University of Miami in Florida.
2. Can you elaborate on your Instagram Strategy Blueprint and its key components?

I designed the Instagram Strategy Blueprint for businesses that want to achieve their Instagram goals but may not have the budget for ongoing retainer services. This blueprint equips clients with everything they need to execute an effective strategy, combining expert consulting with ready-made graphic templates tailored to their brand. It provides a clear, actionable plan that businesses can implement on their own, using the tools and resources we’ve customised specifically for their needs.
3. How do you tailor your Instagram audits to meet the unique needs of each brand?
Our audits follow a framework to cover areas needed to optimise an Instagram profile and content strategy, such as bio, highlights, pinned posts, feed content, and community management strategy. However, the recommendations made vary depending on many factors including the account size, brand history, industry, client resources and goals, etc.
4. How do you create content strategies that align with both storytelling and business goals?
I happen to think the word storytelling is overused in the marketing world. In social media, specifically, we have moved from storytelling into attention and relatability. Our strategy is to find the cross point between business goal and audience interest to create content that works to do both. It’s not always easy!
5. How do you approach developing a consistent brand voice across social media, emails, and blogs?

With my extensive experience in the marketing industry, I’ve developed a deep understanding of branding and brand management.
It’s essential for businesses to have a strong brand foundation—both visually and strategically—before developing a content marketing strategy. That’s why we require all of our clients to have clear brand guidelines in place. These guidelines are crucial for us to create consistent, cohesive content that delivers a unified experience across all platforms.
6. Can you share a specific success story where your Instagram management transformed a brand’s presence?
One of our longest-standing clients has been with us since 2020. When we took over their account, their previous social media agency had used a follow-for-follow strategy, resulting in a fake audience with no real lead prospects.
Over the past four years, through a targeted Instagram strategy that consistently drives leads, they’ve grown from a small design studio into a multi-six-figure agency.
7. What’s your process for guiding businesses to establish strong community engagement?
There are best practices that apply to all accounts, but our approach to community management may vary depending on the client. Some need more community management, some need to rely heavily on brand outreach to improve their brand awareness. One of our favorite ways to do the latter is to engage our clients in trending content in their industries to increase their reach.
8. How do you balance immediate social media trends with long-term strategy for your clients?

We follow a customer journey focused strategy on all our client accounts. This means that part of their content is always trend-driven because that is what works best during the customer journey awareness stage.
9. How do you keep content fresh for long-term clients while maintaining brand consistency?
We stay up to date on trends and platform updates. We also meet with our clients monthly to ensure the content we are sharing on their behalf not only represents the current state of their business (i.e. rebrands or pivots), but also supports their monthly goals. Since branding is a requirement for all our clients, we follow their brand guidelines to ensure consistency.
10. What do you think sets GG Communications apart from other social media agencies?
Our unique value proposition, especially among smaller agencies that have emerged in the online space, is that I have over 10+ years of experience working as the head of social media for a large brand. That gives me a unique and broad perspective on social media marketing that is founded in marketing knowledge and brand management principles.
Our Final Thoughts
Geisha’s insight into the world of social media marketing is invaluable.
We particularly enjoyed her focus on brand management, and the importance of having a cohesive strategy across all your social medias.
If you enjoyed this interview, and want to learn more from the world’s leading social media marketers, check out our other Agency Spotlights.
We thank Geisha again for her answers, and wish her and GG Communications the best.
You can find Geisha here, and can follow her on Instagram here.